Face-to-face requests are far more successful than an email

Research conducted by Harvard Business Review has found that a face-to-face request is 34 times more successful than an email. This is despite most people thinking an email will still be more effective.

The researchers found that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication (Originally posted on the Harvard Business Review).

This definitely something we at Oxen Park would agree with – the challenge as ever is to persuade very busy clients to allow enough time for face to face conversations.